Faisal Hourani

Faisal Hourani has spent the last 9 years at the intersection of ecommerce growth and conversion optimization. He has worked with DTC brands across health and wellness, beauty, fitness, supplements, and consumer goods — helping them find profitable ad angles, optimize landing pages, and scale paid advertising profitably.

Before founding ConversionStudio, Faisal led growth initiatives where he discovered that the biggest bottleneck for most DTC brands was not media buying or targeting — it was creative. Brands were spending thousands on agencies that recycled the same generic angles, while the real insights about what customers wanted sat in online communities, untouched.

That insight became ConversionStudio: an AI platform that mines real audience conversations to find the pain points, desires, and language that drive purchasing decisions, then turns those signals into tested ad copy, hooks, and landing pages.