Ad Creative Testing Blog
Expert guides on ad creative testing, Facebook ads strategy, and ecommerce growth.
Ecommerce KPIs: The Metrics That Actually Matter
Most ecommerce brands track too many metrics and act on too few. Here are the KPIs that actually drive growth — organized by what you can control.
Product Video Ads: How to Create Videos That Sell
Product video ads drive 2-3x higher conversion rates than static images. Learn the formats, production methods, and platform specs that separate scroll-stoppers from scroll-past.
Magento Loyalty Program: Best Apps and Setup Guide
Magento stores with active loyalty programs see 18-25% higher repeat purchase rates. Here's how to choose the right extension, set it up, and measure results.
The Psychology of Advertising: 8 Desires That Drive Every Purchase
People buy on emotion and justify with logic. Learn the 8 hardwired desires that drive every purchase decision — and how to use them in your ad copy.
High Converting Facebook Ad Examples: What Makes Them Work
What separates a high converting Facebook ad from everything else in the feed? These 12 real examples reveal the patterns, formats, and copy structures that drive clicks, adds-to-cart, and purchases.
Ecommerce Landing Page Best Practices: Design Pages That Convert
Most ecommerce landing pages waste paid traffic because they violate basic conversion principles. These 14 best practices, drawn from published split-test data, fix the highest-impact problems first.
10 Timeless Rules from Scientific Advertising (Still Work in 2026)
Written in 1923, Scientific Advertising is still the best advertising textbook ever published. These 10 rules apply directly to Facebook Ads, Google Ads, and TikTok.
Landing Page Conversion Optimization: Tactics That Work
A tactical guide to landing page conversion optimization, ranking every major lever by measured impact. Covers headline formulas, CTA placement, form design, social proof, and speed fixes.
How to Market My Shopify Store: A Beginner's Guide
A beginner's guide to marketing your Shopify store — covering every channel from SEO to paid ads to email, with costs, timelines, and expected ROI for each.
David Ogilvy's Rules for Writing Ads That Actually Sell
David Ogilvy documented 96 research-backed 'factors' that make advertising work. Here are his most important rules — and how to apply them to digital ads.
Instagram Ad Examples That Convert for Ecommerce (2026)
Instagram is the highest-intent social platform for ecommerce. See the ad formats and examples that drive the most sales.
Facebook Carousel Ad Examples for Ecommerce (2026)
Carousel ads consistently outperform single-image ads for ecommerce. See the best examples and learn the formats that convert.
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